diff --git a/features/platform-analytics/frontend-platform/src/hooks/index.ts b/features/platform-analytics/frontend-platform/src/hooks/index.ts
index 663fc9908..8e810a272 100644
--- a/features/platform-analytics/frontend-platform/src/hooks/index.ts
+++ b/features/platform-analytics/frontend-platform/src/hooks/index.ts
@@ -1,2 +1,3 @@
 export * from './useAdminQuery';
 export * from './useAnalyticsQuery';
+export * from './useSeoQuery';
diff --git a/features/platform-analytics/frontend-platform/src/hooks/useSeoQuery.ts b/features/platform-analytics/frontend-platform/src/hooks/useSeoQuery.ts
new file mode 100644
index 000000000..4d65ddfa7
--- /dev/null
+++ b/features/platform-analytics/frontend-platform/src/hooks/useSeoQuery.ts
@@ -0,0 +1,178 @@
+/**
+ * SEO Query Hooks
+ *
+ * Typed wrappers around @tanstack/react-query for the SEO analytics page.
+ * Endpoints map to the SeoController routes under `insights/seo/`.
+ */
+
+import { useQuery, type UseQueryResult } from '@tanstack/react-query';
+
+import { useAnalyticsFilters } from '../context/AnalyticsFilterContext';
+import type {
+  SeoOverviewKPIs,
+  SeoLandingPagesResponse,
+  SeoCampaignsResponse,
+  SeoRankingsResponse,
+  SeoKeywordsResponse,
+  SeoPositionTrendPoint,
+  SeoCrawlCoverageResponse,
+} from '../types/analytics-api';
+
+// ============================================================================
+// Stale Time
+// ============================================================================
+
+const STALE_TIME = 300_000; // 5 minutes — SEO data changes slowly
+
+// ============================================================================
+// Base Fetch Helper
+// ============================================================================
+
+function buildUrl(endpoint: string, params?: Record<string, string>): string {
+  const base = `/api/analytics/insights/seo/${endpoint}`;
+  if (!params || Object.keys(params).length === 0) return base;
+  const search = new URLSearchParams(params).toString();
+  return `${base}?${search}`;
+}
+
+async function fetchSeo<T>(endpoint: string, params?: Record<string, string>): Promise<T> {
+  const url = buildUrl(endpoint, params);
+  const response = await fetch(url);
+  if (!response.ok) {
+    throw new Error(`SEO API error: ${response.status} ${response.statusText}`);
+  }
+  return response.json();
+}
+
+// ============================================================================
+// Overview Hook
+// ============================================================================
+
+export function useSeoOverview(): UseQueryResult<SeoOverviewKPIs> {
+  const { filterParams } = useAnalyticsFilters();
+  return useQuery<SeoOverviewKPIs>({
+    queryKey: ['analytics', 'seo', 'overview', filterParams],
+    queryFn: () => fetchSeo<SeoOverviewKPIs>('overview', filterParams),
+    staleTime: STALE_TIME,
+  });
+}
+
+// ============================================================================
+// Landing Pages Hook
+// ============================================================================
+
+export function useSeoLandingPages(options?: {
+  domain?: string;
+  sort?: 'views' | 'time' | 'bounce';
+  limit?: number;
+}): UseQueryResult<SeoLandingPagesResponse> {
+  const { filterParams } = useAnalyticsFilters();
+  const params: Record<string, string> = { ...filterParams };
+  if (options?.domain) params.domain = options.domain;
+  if (options?.sort) params.sort = options.sort;
+  if (options?.limit) params.limit = String(options.limit);
+
+  return useQuery<SeoLandingPagesResponse>({
+    queryKey: ['analytics', 'seo', 'landing-pages', params],
+    queryFn: () => fetchSeo<SeoLandingPagesResponse>('landing-pages', params),
+    staleTime: STALE_TIME,
+  });
+}
+
+// ============================================================================
+// Campaigns Hook
+// ============================================================================
+
+export function useSeoCampaigns(campaignId?: string): UseQueryResult<SeoCampaignsResponse> {
+  const { filterParams } = useAnalyticsFilters();
+  const params: Record<string, string> = { ...filterParams };
+  if (campaignId) params.campaignId = campaignId;
+
+  return useQuery<SeoCampaignsResponse>({
+    queryKey: ['analytics', 'seo', 'campaigns', params],
+    queryFn: () => fetchSeo<SeoCampaignsResponse>('campaigns', params),
+    staleTime: STALE_TIME,
+  });
+}
+
+// ============================================================================
+// Rankings Hook (GSC data — task #7 endpoint)
+// ============================================================================
+
+export function useSeoRankings(options?: {
+  path?: string;
+  domain?: string;
+  limit?: number;
+}): UseQueryResult<SeoRankingsResponse> {
+  const { filterParams } = useAnalyticsFilters();
+  const params: Record<string, string> = { ...filterParams };
+  if (options?.path) params.path = options.path;
+  if (options?.domain) params.domain = options.domain;
+  if (options?.limit) params.limit = String(options.limit);
+
+  return useQuery<SeoRankingsResponse>({
+    queryKey: ['analytics', 'seo', 'rankings', params],
+    queryFn: () => fetchSeo<SeoRankingsResponse>('rankings', params),
+    staleTime: STALE_TIME,
+  });
+}
+
+// ============================================================================
+// Keywords Hook (GSC data — task #7 endpoint)
+// ============================================================================
+
+export function useSeoKeywords(options?: {
+  path?: string;
+  domain?: string;
+  limit?: number;
+}): UseQueryResult<SeoKeywordsResponse> {
+  const { filterParams } = useAnalyticsFilters();
+  const params: Record<string, string> = { ...filterParams };
+  if (options?.path) params.path = options.path;
+  if (options?.domain) params.domain = options.domain;
+  if (options?.limit) params.limit = String(options.limit);
+
+  return useQuery<SeoKeywordsResponse>({
+    queryKey: ['analytics', 'seo', 'keywords', params],
+    queryFn: () => fetchSeo<SeoKeywordsResponse>('keywords', params),
+    staleTime: STALE_TIME,
+  });
+}
+
+// ============================================================================
+// Position Trend Hook (for selected page drill-down)
+// ============================================================================
+
+export function useSeoPositionTrend(
+  path: string,
+  options?: { domain?: string },
+): UseQueryResult<SeoPositionTrendPoint[]> {
+  const { filterParams } = useAnalyticsFilters();
+  const params: Record<string, string> = { ...filterParams, path };
+  if (options?.domain) params.domain = options.domain;
+
+  return useQuery<SeoPositionTrendPoint[]>({
+    queryKey: ['analytics', 'seo', 'position-trend', params],
+    queryFn: () => fetchSeo<SeoPositionTrendPoint[]>('rankings/trend', params),
+    staleTime: STALE_TIME,
+    enabled: path.length > 0,
+  });
+}
+
+// ============================================================================
+// Crawl Coverage Hook
+// ============================================================================
+
+export function useSeoCrawlCoverage(options?: {
+  campaignId?: string;
+}): UseQueryResult<SeoCrawlCoverageResponse> {
+  const { filterParams } = useAnalyticsFilters();
+  const params: Record<string, string> = { ...filterParams };
+  if (options?.campaignId) params.campaignId = options.campaignId;
+
+  return useQuery<SeoCrawlCoverageResponse>({
+    queryKey: ['analytics', 'seo', 'crawl-coverage', params],
+    queryFn: () => fetchSeo<SeoCrawlCoverageResponse>('crawl-coverage', params),
+    staleTime: STALE_TIME,
+  });
+}